Privacy policy

Privacy Policy
Last Updated: September 18, 2026
True Unicorn TCG, LLC (“we,” “us,” or “our”) operates this e-commerce storefront and website, including all related information, content, features, tools, products, and digital services, to provide you, the customer, with a curated shopping experience (collectively, the “Services”). Our platform is powered by Shopify, which provides the underlying infrastructure enabling us to deliver these Services to you.
This Privacy Policy governs the collection, use, maintenance, and disclosure of your personal information when you visit, browse, utilize, or make a purchase through the Services, or otherwise communicate with us. In the event of an irreconcilable conflict between our Terms of Service and this Privacy Policy, the provisions of this Privacy Policy shall govern and control strictly with respect to the collection, processing, and disclosure of your personal information.
By using, accessing, or interacting with any portion of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is handled as described herein.
1. Categories of Personal Information We Collect or Process
As used in this policy, “personal information” refers to data that identifies, relates to, describes, or can reasonably be linked, directly or indirectly, to a specific individual or household. Personal information does not include data that has been permanently anonymized, aggregated, or de-identified such that it cannot be reasonably linked to you.
Depending on your interactions with the Services, your geographic jurisdiction, and applicable statutory frameworks, we may collect or process the following categories of personal information:
  • Contact Details: Legal name, physical address, billing address, shipping address, telephone number, and email address.
  • Financial Information: Credit card, debit card, or other financial account numbers, expiration dates, security codes, transaction details, payment confirmations, and related billing metadata.
  • Account Credentials: Selected usernames, account passwords, security verification questions, user preferences, and internal store settings.
  • Transaction History: Specific items viewed, items added to cart, wishlist selections, purchase history, returns, exchanges, cancellations, and overall customer engagement logs.
  • Customer Communications: Any information, text, or media you voluntarily include when contacting our support channels or submitting an inquiry.
  • Technical Device Data: Internet Protocol (IP) address, device type, browser specifications, operating system versions, network connection characteristics, and other unique device identifiers.
  • Usage and Navigation Analytics: Detailed data regarding your interaction with the Services, including browsing timestamps, clickstream pathing, and overall site navigation patterns.
2. Sources of Personal Information
We acquire personal information through the following primary channels:
  • Direct Collection: Voluntarily provided by you when creating an account, executing a transaction, communicating with support, or completing forms on our platform.
  • Automated Tracking Technology: Collected automatically from your device upon accessing our website through the utilization of cookies, web beacons, and similar tracking technologies.
  • Service Providers: Furnished by trusted operational vendors who collect or process data on our behalf to facilitate platform functionality.
  • Strategic Third Parties: Received from verified business, marketing, or analytical partners as permitted by law.
3. Permitted Uses of Personal Information
We utilize collected personal information to execute core business operations, fulfill statutory obligations, and pursue legitimate business interests, including:
  • Service Provision, Customization, and Improvement: Fulfilling our contractual obligations to you by processing payments, finalizing orders, arranging logistics and transit, processing returns, managing your account, displaying localized content, and tracking user preferences.
  • Marketing and Targeted Advertising: Distributing promotional materials, newsletters, updates, and targeted online advertisements based on your historic browsing behavior or transaction history.
  • Text Messaging and Mobile Privacy Affirmation: True Unicorn TCG, LLC does not share, rent, or lease mobile numbers, text messaging originator opt-in data, or mobile consent with third parties, affiliates, or external entities for marketing, commercial, or promotional purposes. Text messaging opt-in data and consent are strictly excluded from all third-party data-sharing frameworks, except for necessary telecom aggregators and technical service providers directly responsible for delivering the text messages.
  • Security, Loss Prevention, and Fraud Detection: Authenticating customer credentials, maintaining secure payment processing environments, investigating potentially fraudulent, unauthorized, or malicious activity, and preserving public safety. Account security is a shared responsibility, and users are strictly responsible for preserving the confidentiality of their credentials.
  • Arkansas Statutory Breach Notification: In the event that True Unicorn TCG, LLC becomes aware of a data security breach or unauthorized access affecting customer personal information linked to our storefront, we will immediately investigate the incident alongside Shopify and relevant technical partners, and we will issue formal disclosures to affected consumers as mandated under the Arkansas Personal Information Protection Act (PIPA).
  • Corporate Communications: Providing standard support, answering administrative inquiries, and managing the overall consumer relationship.
  • Legal Compliance and Enforceability: Complying with applicable laws, responding to lawful subpoenas, search warrants, or court orders, defending against civil litigation, or enforcing our stated corporate policies and terms.
All consumer data is processed and stored through Shopify and our verified operational vendors. True Unicorn TCG, LLC does not independently print, circulate, sell, or exploit customer data for unrelated commercial purposes.
4. Authorized Disclosures of Personal Information
Under specified conditions, we may disclose your personal information to third parties for valid operational and legal purposes, subject to this Privacy Policy:
  • Platform Operators and Vendors: Sharing with Shopify and specialized contractors executing payment gateway services, cloud storage, product fulfillment, transit logistics, data analytics, and customer support.
  • Marketing Partners: Coordinating with digital advertising networks to deliver tailored marketing experiences via Shopify's integrated advertising frameworks. Depending on your home state, you may possess the legal right to opt out of targeted cross-contextual advertising. You may exercise your right to opt out by accessing our designated privacy preference tools on the website.
  • Consumer Consent: Sharing data with third parties explicitly directed or authorized by you, such as logging in via integrated social media widgets.
  • Corporate Transformations: Disclosing information in connection with a corporate merger, structural acquisition, asset sale, or restructuring proceeding, strictly subject to continuous confidentiality protections.